About Us


Sneha Natura is a unit of a larger group Beloorbayir Biotech Ltd and was established in the year 1996 with a vision of the founder Mr. B.G. Bairy the group MD; to reach out the benefits of Ayurveda to a larger population across Geographic boundaries both as a treatment and management of health and improve quality of life.
Sneha Natura has a modern formulation infrastructure as a logical forward integration with its EOU (Export Oriented Unit) Bayir Extracts to provide quality natural proprietary formulations in various segments where the need was /is immense and growing. We at Sneha Natura manufacture some of the finest formulations of traditional medicines with guaranteed purity, potency and bioavailability.
Sneha Natura has the following coveted certificates:

1. ISO 9001-2008 of SWISSCERT
2. Certificate of GMP issued by Directorate of AYUSH.

Sneha Natura has independent assessment and testing facilities of each herbal ingredient regardless of seasonal and regional variations. Every step of the manufacturing process is validated according to rigorous qualitative and quantitative standards, which are at par with International standards. We source and use only wild-crafted / organically cultivated medicinal grade herbs.

To be a science-led health care company with a broad range of unique products reaching out the benefits of Ayurveda to a larger population across geographic boundaries to improve their quality of life and in the process place us among the top 10 companies in the IPM - Herbals (by circa 2020) and be reckoned as a "Progressive House of Ayurveda".

To improve quality of human life enabling people do more, feel better and thus Inspire Life Forever

with an

Ambition: to meet the growing need of Ayurvedic Medicines to treat ailments and manage good health of the community we serve, with quality medicines having scientific backing at affordable prices.

Aim to improve efficiency at all levels by simplifying operational models that deliver desired results with an objective to improve long term financial performance.

Ability to Attract and retain the right set of stakeholders committed to grow together and confidently "Step into Future".

Ambience to address employee satisfaction and welfare at all levels. Identify and train the right people to take up higher responsibilities to propel the organisation to greater heights.

Acquire competencies to grow a diversified businesses like


  • Ethical Rx Herbal Pharmaceuticals
  • Consumer Products* - Herbals specifically targeting better healthcare management.
  • Channelize OTC and E-Commerce models to reach out larger audience through a well established network of channel partners.
  • Focus on growing life style diseases like Infertility and Arthritis through dedicated multi-centric Specialty Clinics SIS(Sneha infetelity solutions), SAS(Sneha Arthorities solutions) and SM&C (Sneha Mother and child) clinic.

Aspire to be futuristic, innovate and thrive - have a dedicated own plant with State of Art manufacturing facilities with integrated R & D facilities that bring out products of value by 2018.

Mr. B.GANAPAYYA BAIRY

Chairman and Managing Director

Mr. B.G. Bairy is the driving force behind the success and international recognition of Beloorbayir Biotech Limited. Mr. Bairy has been instrumental in the company’s product development over the years, a critical factor and force, that continues to drive success. Under his able guidance the business continues to grow in the ever-dynamic healthcare industry and is admired by partners and investors alike. Mr. Bairys philanthropic side needs no introduction. He has always been a charitable and giving person and there’s never been an instance where a person in need has been turned away. This quality makes him a highly approachable person within and outside the industry.
Having earned a Masters in Organic Chemistry from Mysore University with distinction, its no surprise he is regarded a wizard in chemistry with the ability to solve just about any complex problem. A self-initiator with diverse field knowledge in the healthcare industry, Mr. Bairy was awarded the Aryabhata International award for his contribution to Industry in 2015 and more recently the ‘Nutraceutical Company of the Year, 2016’, awarded to his baby Beloorbayir Biotech Limited by ASSOCHAM.

Mr. Ajay Bairy

Executive Director & Head Operations

Ajay Bairy holds a Masters degree in Business Administration from Symbiosis Institute of Operations Management, Nashik He joined the Beloorbayir group in 2013 and began with the understanding of plant level operations and management with a full year spent at various manufacturing sites of the group. His engineering degree has been put to excellent use with his self initiated programs that focus on efficiency in production and critical change management. Ajay’s focus is to ensure the business develops into a strong and profitable operation catering to domestic and international needs in a timely and efficient manner.

Mr. Rachuri Madhusudan

Head – Sneha Natura & CarDia Pharmaceuticals

R. Madhusudan currently oversees the domestic Marketing, Sales and Strategic planning of Sneha Natura and CarDia pharmaceuticals, which are the strategic business units of Beloorbayir Biotech Limited. With rich experience of over 4 decades, he is recognized for his good analytical and leadership skills in addition to shaping and developing a dynamic field force and managers who are in the process of taking up challenges of making their role at the work place meaningful and productive.

Madhusudan has functioned as a successful marketing manager in GSK and prior to this has held various levels of field position in GlaxoWellcome, Burroughs Wellcome spanning over 30 years. In addition he is known for his, “Human Resources Training and Development” across cross-functional activities of the organization Raptakos Brett & Co., Ltd.
A graduate from Madras University, with a PGD in management from AIMA (New Delhi), Madhusudan has also completed a Sr. Managers Management Program conducted by SPJIMR, Mumbai (2 years program) and is an Accredited Certificate holder in Professional Selling Skills of Learning Int. Inc. USA. Rachuri Madhusudan has taught many future managers, at PG level; as a faculty “Visiting Professor” for various B-Schools in Mumbai.

Sneha Natura -proprietary formulations address the following categories

1. Antiarthritic
2. General debility - Nutritionals
3. Ano-rectal diseases
4. Memory enhancers
5. Hepato protective
6. Antitussives
7. Gynecological conditions
8. Infertility solutions
9. Urolithiasis and benign prostrate Hyperplasia
10. Urinary Alkalisers and many more in pipeline ----

All the branded proprietary products in these categories have been developed by our own F&D teams comprising of well qualified pharmacists equally supported by the R&D team. All the SKUs' are put to stringent clinical, in vitro and vivo studies - mostly in leading teaching and research institutes.
Sneha Natura has its own well maintained manufacturing units with facilities for manufacture of :

1. Oral Solids - Capsules and Tablets
2. Oral Liquids
3. Creams and Gels

Hence stringent QC and QA controls having well defined SOPs' is assured.
Sneha Natura's own QC department is designed with all requisite modern equipments and is approved by the Karnataka Drug Authority. It has tie ups with reputed labs having NABL accreditation for third-party assessment of the quality and technical competence as laid down by rules of Central Government.
Over the past few years Sneha Natura has seen more acceptance with its' prime customers the Doctors with a good domestic market presence is determined to establish and grow as an ethical and trusted house of progressive Ayurveda.